As one of the last intact mills of its time, the Design District presented an opportunity to challenge the standards of retail. To attract the most sought-after businesses, LandDesign envisioned an experiential retail destination with a public realm that worked in harmony with private development — blurring the lines between public and private space. Spacious walkways allow for window shopping and perusing, and activated courtyards and plazas create moments for gathering and leisure. No corner was left untouched, taking advantage of vacant nooks surrounding storefronts to encourage constant movement throughout the Design District.
For the Design District, authenticity and accessibility were key to the success of the retail district. New development integrates seamlessly with the existing mill structures, providing a unique mix of trendy bars, restaurants, retail, and open space. Colorful murals and storefronts create photo-worthy moments, captivating interest from passersby and inviting them to explore.