A Model for Investment
Building on the success of the redevelopment of Franklin Park, the BID recognized the opportunity to form a strategic partnership with the National Parks Service (NPS) to better manage DowntownDC’s parks and open space facilities. The master plan serves as a blueprint for how to leverage the collective’s investment to support the ongoing design and maintenance of the entire parks system.
A Team Balanced by Design
LandDesign led a multi-disciplinary team with a broad range of expertise, including urban design, transportation analysis, community engagement, market analysis, historic preservation, and graphic design. Our comprehensive approach to the planning process allowed us to consider the full potential of the district’s public realm.
Anticipating a More Residential DowntownDC
The public realm was used as a platform for historical monumentation, drawing tourists from around the globe. However, the BID is evolving into a desirable residential neighborhood for growing families. Our team addresses this shift in the master plan by balancing the use of historical components with a layer of programming and placemaking, including play elements and public restrooms, that create a welcoming neighborhood park.
Data-Driven Design Decisions
LandDesign deployed our in-house Accessibility Analysis, which uses GIS data and tracking technology, to understand the behavioral patterns of park visitors and determine their preferred route to and from a park location. This information was used to identify public infrastructure improvements to support the desired public realm experience.